Discover Avery's new packaging

Here's what's behind the new design.

Packaging for Avery Zweckform multipurpose labels. The yellow, white, and blue package shows the product name in multiple languages, indicates it contains 2400 labels sized 70x36mm, and is compatible with both inkjet and laser printers. The Ultragrip and FSC logos are also visible.

New packaging - same trusted Quality.

We’re redesigning our packaging so you can find the right label even faster.
Our labels are the reliable solution—for products, packages, signage, and so much more. Labels and stickers are an indispensable part of everyday life. They help keep things organized, save time, and leave room for creative ideas.


Reliable Avery quality—just as you’ve come to expect
Even though the packaging is changing, the labels remain the same.
You’ll continue to receive the proven Avery quality.

Same products, new design
During the transition period, you may receive either the old packaging or the new packaging. The contents are identical—with the same high quality you’ve come to expect from Avery.

An infographic explaining the design of Avery label packaging. A central image of the product has callouts pointing to its features. Text explains the harmonised branding, color-coding for materials (cyan for paper, magenta for film), the simple layout for key information like printer type and label size, and the placement of the top feature.

What’s changing?

Clearer packaging

Clearer packaging

We’ve simplified our packaging, so the most useful information is easier to find at a glance. Whether you’re shopping online or choosing a product from the shelf, the refreshed layout helps you compare products more confidently.

Easier product choice

Our new packaging uses clear visual cues to help you recognise different product types and materials more quickly. This makes it easier to choose the right labels, stickers or printable products for your needs.

The same trusted Avery quality

Although our packaging is changing, you can still expect the same reliable Avery products.